[Download + Bonus] Eli Jones – Real Estate Photographer Pro Download 2021
This course is the key for people in different levels of Real Estate to develop their Real Estate business with my all experience can grow my real estate photography company to 16 staff and $1M+ in yearly revenue in less than 4 years.
These are the proofs of course:
DOWNLOAD THE COURSE
This product includes 3 courses:
- Eli Jones – Real Estate Photographer Pro
- Real Estate Photography Business Bootcamp
- Rggedu Real Estate Photography & Retouching With Barry Mackenzie
Download the course at this link:
- Real Estate Photographer Pro $1,397
Price: $60 BUY NOW
This course is an introduction to real estate photography and is primarily aimed at the reasonably experienced photographer who is getting into real estate photography for extra income or who aspires to make it a full-time business. However, as the title says, this is also a course that can help anyone (real estate agent, homeowner, interior designer, architect) who want to learn the basics of photographing a home and/or interior spaces. I’m purposely limiting the scope of this course to what you need to start developing your skills. Each time you photograph a home, you’ll be applying lessons you learned from shooting the one before it. It’s my hope that this course will speed up your learning curve considerably! Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, impactful compositions for your clients.
The realities of the real estate business impose a special set of restrictions on a photographer, especially one who plans to make it a full-time career. Recording interior spaces, and being able to show how they relate is no easy task. Doing it in a way that’s both artistically impactful and faithful to the realities of the property is even more difficult. Doing it efficiently enough to make it a career is more difficult still. I hope that this course will be a starting point that inspires you to continue growing your knowledge and honing your skills. One thing that should keep you motivated is that, if you do what’s suggested, even your initial images will likely be better than those on most real estate websites!
This course is organized to provide you some basic knowledge about the business of real estate photography, the equipment you’ll need to do the job, what and what not to photograph, compositional considerations, and a suggested post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will hopefully provide some helpful suggestions and perspective on what a typical “real world” real estate shoot entails.
I want to make one final important point. There are different methods of shooting architecture/real estate. Some photographers use artificial lighting techniques with speed-lights and/or strobes. Others, probably the majority right now, use high dynamic range (HDR) exposure-fusion techniques. Some use a combination of the two. Many different digital workflows are also used, depending on what capture methods are employed. This course is built exclusively around the HDR capture process and Adobe Lightroom as the primary post-processing platform. I believe this is the simplest and easiest way to get started with real estate photography, and the realistic HDR processing in Lightroom produces a very consistent, high-quality image. HDR fusion does have its limitations however, so if you plan on doing high- end residential or commercial architectural work, you’ll eventually have to learn how to employ at least some interior lighting techniques.
Some basic realities of the real estate photography business environment are important to discuss. They dictate not only the kind of equipment you’ll need and the technical skills you’ll need to develop, but also how you will approach the photography itself. If there is one reality that dominates all others, it’s the “need for speed.” A slow real estate photographer may be able to make a little side money, but he or she will never be able to make a living with it. That’s because another reality—the one that ultimately drives “the need for speed”—is the fact that you aren’t going to be able to charge very much for each home you photograph. Your ability to make up for that with volume is going to determine your success. Any obstacle that interferes with your ability to photograph, post-process, and deliver your images for a residential property in a timely fashion is something you’re going to have to overcome in order to be successful.
BUILD YOUR CLIENT BASE
Even though your ability to be as efficient as possible with your workflow will ultimately determine your success in the real estate photography business, the most important thing you’ll need to do first is to go out and get the business! Your marketing efforts are crucial. This isn’t a course on business marketing, so I’ll just limit the discussion to specific things that you can do to build your realtor-client base.
Before you can even approach a realtor for work, you’re going to need sample images to show them. Start out by practicing on your own home or apartment, and building up a portfolio from there. Take it further by asking friends to let you photograph their homes. If you have realtor friends, offer to photograph some listings for free or for a substantial discount just to build your portfolio. I never advocate trying to compete with other photographers on price, so make it clear that this is strictly a temporary offer. Competing on price is a short-sighted strategy and ultimately self-defeating.
“If you have realtor friends, offer to photograph some listings for free or for a substantial discount just to build your portfolio.”
Once you’ve built up your portfolio and feel confident with your skills, start out slowly by offering your services to just a few agents. It’s not easy to get them to try you out, so you may have to do a few for free to demonstrate the difference good photos can make for their listings. Emphasize the fact that offering professional photos for their listings will differentiate them from their competition. Don’t ever tell an agent that good photos will sell the home more quickly. The very first home I photographed a few years ago is still on the market—and that’s probably because it’s overpriced! The best photos on the planet are not going to make someone pay more than the market value. What the agents will notice is that good photos get them more views on the website, and they’ll know that because that information is recorded on the website. More views will eventually translate into more inquiries and visits to the home for face-to-face sales opportunities.
Once you’ve built up your business, you must make it your goal to deliver your images to the client the same day you shoot the property. If you’re a full-time professional and you don’t, you’ll never catch up. Don’t schedule more shoots than you can deliver, or your customer service will suffer. At a minimum, have all of your files completely ready for delivery by the next morning along with a customer invoice. The better you get at what you do, the more shoots you can schedule. If you fill a day with shooting and cannot get the post-processing done by day’s end, you’ll have to sacrifice shooting time the following day to make up for it. When you’ve reached a point where you can comfortably shoot and deliver enough houses each day to pay the bills, you’ve reached a big milestone! Building up the volume and keeping those assignments coming is the next challenge.
“Once you’ve built up your business, you must make it your goal to deliver your images to the client the same day you shoot the property.”
One thing you absolutely need to do if you’re going to start a business of any kind is network. This is really going to be crucial in the real estate photography business. You can’t rely on a handful of real estate agents to keep you busy enough to survive. They aren’t all created equal. Some will be real go-getters who provide you with fairly steady work, while others will only call you now and then when they have a high-end listing they’re willing to spend a little extra marketing money on.
There’s no magic number, but you don’t want to “quit your day job” until you’ve built up a client base that’s big enough to keep work coming at you reliably enough to pay the bills. This process of building your client base is not going to happen overnight, so be persistent and patient. It may take a couple of years or more to build up an adequate number of clients. One thing you can do to speed this process up is join a service organization like the Rotary Club or Lions Club, and/or even join your local board of realtors’ organization as a vendor (if they allow this). You also need to be active in your local Chamber of Commerce and other community organizations. This involvement can be very rewarding to you personally and will ultimately pay off for your business.
One last suggestion (which may sound a little extreme at first): consider getting your real estate license! If you already have one, then you know what the advantages are. Your networking and photographic opportunities are going to be much better, and your ease of access to properties will give you a competitive advantage over other photographers as well. It can also make the transition from one occupation to the other much easier. One of the most successful real estate photographers I know, Randy Henderson (from the Springfield, MO, area), started out as a realtor and still maintains his license! He shoots five or six properties on average per day, seven days a week! I don’t know if everyone would want to work that hard, but he makes some very good money!
Download the course here:
- Real Estate Photographer Pro $1,397
Price: $60 BUY NOW